Dallas influencers join lululemon for a social campaign.
We had the opportunity to work with lululemon to produce several exclusive events held in Dallas. As a part of the brand's culture program, titled "The Residency", we were approached by lululemon to exclusively create an influencer marketing campaign that was specifically designed to help push their new seasonal line.
Identity and Voice, Brand Positioning, Slogan and Tagline, Print Collateral Design, Content Planning, Social Media, Brand Experience, Event Photography
The goal was to bring together some of Dallas' biggest digital influencers and create an environment where they could network and collaborate while bringing over half a million of their closest friends along for the event.
- The results proved to be successful:
- 11 Influencers
- 22 Posts from Influencers
- 510.6K Combined Influencer Reach
- Over 1M Campaign Impressions