A crafted vision and brand built for e-commerce success.
Bred from the open plains of West Texas, Blue Quail Goods Co. sought to not only change the way you look at performance apparel but also the way you experienced it. Built with incredible durability and remarkable softness Blue Quail Goods Co. apparel delivers consistent performance each and every single time.
LOGO DESIGN, IDENTITY AND VOICE, BRAND POSITIONING AND STRATEGY, WEB DESIGN AND DEVELOPMENT, COPYWRITING
Crafting a new brand is no small task, but our team had previously helped build identities and position new brands for success.
Knowing the immense number to barriers of entry within the retail industry, we wanted to position the brand in a very unique and powerful way. While many e-commerce sites are set up to entice visitors to start shopping immediately, Blue Quail's industry setting standard is to give shoppers a personal welcome and experience.