LOGO DESIGN, IDENTITY AND VOICE, BRAND POSITIONING, COPYWRITING, WEB DESIGN, CONTENT PLANNING, SOCIAL MEDIA, BRAND EXPERIENCE, PACKAGING, PRODUCT PHOTOGRAPHY

Today, Flecha Azul Tequila pursues their love for their Mexican heritage with an undeniable passion for tequila. Their premium tequila uses volcanic-filtered water and carefully selected Blue Weber Agave that is harvested by hand. Their tequila contains no additives or harmful chemicals and is produced using traditional methods such as oven-bricked cooking.

In celebration of a tradition created centuries ago, Flecha Azul Tequila promises to continue making tequila the same way, with the highest quality standards.

Each bottle is more than just tequila; it’s history. From the soil to your glass, their tried-and-true process honors Mexican heritage with a modern approach. Their team worked tirelessly to ensure that every component is absolutely perfect.

Our inspiration behind the Flecha Azul logo and branding are the centuries of history and heritage surrounding the brand. Our team worked on hundreds of drafts before landing on the design you see today. The logo is a reflection of the Mexican culture and symbolizes strength, pride, tradition, and perseverance.

The word “Flecha” translates to “arrow” in English. An arrow is a sign of perseverance; it can only move forward once the continued tension pulling back is released. The arrow is subtly placed inside of the symbol of strength, the coa. Used by Jimadores, highly-skilled Mexican farmers, the coa is a quintessential tool used to harvest the Piña (the core of Blue Weber Agave).

The word “Azul” translates to “blue”, a nod to the quality of agave used in making the product. Made from 100% Blue Weber Agave, this ultra-premium product is made from the finest agave in the world.