Creating a local buzz and bringing brand awareness for a new lululemon location.
After helping launch The Dallas Residency program in 2016, lululemon contacted us to help produce a new shopping experience in Plano, TX.
The challenge? To develop a unique identity and theme that would create anticipation and awareness like never before.
IDENTITY AND VOICE, BRAND POSITIONING, SLOGAN AND TAGLINE, PRINT COLLATERAL DESIGN, CONTENT PLANNING, SOCIAL MEDIA, BRAND EXPERIENCE, EVENT PHOTOGRAPHY
The goal was to spread awareness of the brand's seasonal location. We wanted to create a strong local buzz to an already well-known brand by creating an identity and a slogan for the new location.
With a heavy focus on engagement and awareness, we designed and curated several weeks of social media content that gained the attention of consumers. Our team designed a series of brand collaterals and scheduled the content with lululemon in order to post and share content strategically.
By teaming up with local influencers and fitness ambassadors, our priority was to not only reach lululemon's loyal community, but also educate new consumers who are unfamiliar with the brand's diverse apparel offerings.
The Results:
A packed house, goals crushed, and happy shoppers — The new location well-surpassed it's opening-day sales goals. Our event brought in over 3x the estimated guest count throughout the two-hour shopping experience. With product giveaways, light bites, drinks, shopping, and a 6-foot x 5-foot mural painted live in-store, the event surpassed all expectations.
